The Key to a
Competitive Edge is

Your Unique Approach

Grow a Niche Business is your path to standing out in a crowded market.

Your Unique Approach

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Standing out is non-negotiable in today’s competitive landscape.

Good news: StoryBrand sets you apart in the marketing industry.

But what sets you apart from other StoryBrand Guides and Business Made Simple Coaches?

Here’s the harsh reality: StoryBrand is growing. Your certification isn’t enough to set you apart. You need a unique approach that gives you a defensible position in the marketplace.

You need a niche.

The playing field is crowded.

How do you stand out?

Let’s face it. There are three main ways most Guides distinguish themselves when competing for business…

Lower their prices to undercut the competition.
Try to convince the prospect they are better than the competition (does that even work?)
Have a specialty that uniquely qualifies them to be the perfect choice.

Guess which one works long-term?

Test Your Niche Potential: 3 Questions to Determine Your Niche Readiness

Are you ready to find your niche? Does your business even need to?

Test your niche potential with three questions that will help you determine if you have (or need) a niche and lay a solid foundation for developing a unique approach that will set you apart in the marketplace.

“Todd’s approach to finding a niche is NOT the usual ‘find a vertical or find a product/ deliverable to focus on’. It is entirely different.“

-Chris Shull, Heyday Web Media

Leave the Generic Influencer Advice Behind

Raise your hand if you’ve tried to find your niche before.

Now, keep them up if you ended up wasting time, money, and resources chasing a product or market only to find it wasn’t viable.

It’s not your fault.

Truth be told, you were focused on the wrong thing, and there’s never really been a proven system to help you find the right one.

Until now.

Finally, a framework to find and

GROW your niche.

The StoryBrand Framework is an incredibly powerful marketing tool, but if you build your identity around your certification, you are doomed to fail.

That’s why we created Grow a Niche Business, a coaching program specifically designed to help you find your unique approach and leverage it to develop a niche business that sets you apart.

Our 5-part framework is a revolutionary way of discovering your niche and building it from the ground up.

We don’t believe in generic advice like “find your passion” or “pick a market”.

Instead, we help you turn your strengths into secret ingredients that give you a defensible position in the marketplace, giving you a specialization in your field, not just another certification.

Designed Specifically for StoryBrand Guides and Business Made Simple Coaches

Position yourself as a specialist in a sea of generalists in just five sessions with the Grow a Niche Business Coaching Program.

Each cohort is limited to 5 people (guides and coaches only)
to maximize the attention and results.

In your five 75-minute, live, group sessions, you’ll learn to:

Find unique abilities that apply to your niche

Build a unique customer journey for your niche

Complete a competitive analysis for your niche

Choose your niche markets

Identify your ideal client

Deliver a niche
experience like no other.

Don’t miss out on this limited-time offer created especially for StoryBrand Guides and Business Made Simple Coaches.

“Find Your Niche” Coaching Program – $1600

Join the Group Session

Jump into the next group session and discover your niche. Space is extremely limited, so book your seat today!

Join the Waitlist

Group session full? Join the waitlist and get notified when the next group session is available.

Want Individual Attention?

Sign up for 1:1 Coaching with Todd. For just $3200, you can get individual guidance through the program.

Specialization is changing the game for these Guides...

It was helpful as a structured process to explore, validate, and refine a new business idea that I had.

As a Storybrand Guide, I found Todd’s Niche Framework to be an ideal pre-Brandscript exercise to really understand who my ideal client was.

-Matt Banker, Banker Creative

“Apart from joining SB in 2019, this workshop has been the BEST thing I have ever done for my business. Todd’s approach to finding a niche is NOT the usual “find a vertical or find a product/deliverable to focus on”. It is entirely different. Incredibly clarifying and incredibly courage-giving. It’s a very personal experience, even in a small cohort. If you have any inkling to narrow your focus to your own zone of genius, Todd is your man.”

-Chris Shull, Heyday Web Media

“Todd has a unique lens that he uses to help people find their niche, with the big distinction that a “market” is not your niche. I got a lot out of Todd’s workshop and felt incredibly supported as I struggled to find my uniqueness. Don’t miss this.”

-Jennifer Cunningham, I’m Your CMO

As a StoryBrand Guide and Business Made Simple Coach, I know how hard it is to make a name for yourself in a community full of amazing marketers.

I’ve seen so many of my colleagues over the years struggle to find a niche that fits them. I’ve wrestled with it myself. So, I did something about it.

I poured 20+ years of product and go-to-market experience into creating a framework that helps you find your niche.

The niche framework has helped coaches, consultants, and marketers find a unique, defensible niche they can build their businesses around.

It can help you, too.