Fixing Stage Fright: How Danielle’s Unique Marketing Approach Helps Entrepreneurs Thrive

Danielle was wise enough to know her website sounded like every other marketer. She used a common marketing framework and solved all the same problems other marketers solve: unclear messaging, brand identity…you know, that stuff.

But there was much more to Danielle.

When I asked her, “Where do business owners fall down?” she didn’t hesitate. “New solo-preneurs hate being on stage, especially if they’ve come from a corporate job. They’re terrified. All their life, someone else has been out front. But now that they’re a solo-preneur, it’s just them.”

I knew what she was talking about: those networking meetings when you have 60 seconds to give your pitch to a crowded room. Minute by minute, you’re watching the mic come around while mentally rehearsing the oneliner you spent an hour on.

“I even had one lady ask me to help her pick an outfit for her first networking meeting,” she said.

Professionally, Danielle was trained as a marketer. But personally, she had developed a strong sense of compassion. Time and again, she made personal investments to help people overcome fear as they built their businesses. Perhaps she could have been an image consultant. Or maybe even a counselor. But that didn’t matter now. We had to integrate her good intentions into her marketing business.

So, we created a unique customer journey for Danielle. We evaluated the competition and found a large set of needs generally ignored by most marketers. Marketers like clean lines (aka scope) and finished deliverables. Danielle was willing to cross those lines. She emphasized exercises and techniques that built confidence. She even added personal touches into her process that look more like a friend or cheerleader rather than just a marketer.

The result? A personal marketing guide to help you confidently step onto your own entrepreneurial stage.

No one else does it like this, and her clients love her. She’s often referred to new business owners who have left the safety and anonymity of corporate life.

Marketing is still the center of her business, but Danielle’s unique approach has made her much more than a marketer. You get websites, copywriting, and the like, but you also get insights and support that make you confident faster. She’s the perfect choice for a subset of the market she knows inside and out.

Her business looks different, too:

• An updated sales script to reflect a value proposition that did not exist anywhere else in her market
• A new platform (from online to in-person) that connected her with more ideal customers
• A new group coaching session to handle a growing business

And all this happened very quickly. In five 90-minute sessions, Danielle went from regular marketer to a niche operator. Now she’s building a strong reputation in her community. I don’t care what kind of business you have, that’s enviable.

In a world of template marketers, Danielle goes beyond the call of duty. Her business reflects who she is as a person and the impact she wants to make.

That’s something I wish more of us could honestly say.

Nicely done, Danielle.