Leave the Generic Influencer Advice Behind
Raise your hand if you’ve tried to find your niche before.
Now, keep them up if you wasted time, money, and resources chasing a product or market that wasn’t viable.
It’s not your fault.
Truth be told, you were focused on the wrong thing, and there’s never been a proven system to help you find your niche.
Until now.
Let’s dispel some MYTHS…
Myth:
A Niche is a Market
Choosing a niche is not as simple as choosing a market. Because anyone can choose the same market and lure your customers away.
Myth:
A Niche is a Product
Products and technologies constantly evolve. Your niche is that constant, underlying value that is represented by the product. It’s never the product itself.
Myth:
A Niche is a Certification
Think of a certification as a tool in your toolbox, not the blueprint for your success. Your niche is built on creating value no one else can replicate.
In Reality:
Your Niche = Your Unique Approach
So now you know…
Your niche isn’t found in the product you sell, the certifications you’ve earned, or even the market you serve.
It’s shaped by your unique approach – a system, strategy, or method so distinctive that it can’t easily be mimicked or repeated.
When you discover your unique approach you discover your niche.
Finally, a program to FIND and GROW your niche.
Relying on best practices and popular advice isn’t going to make you stand out. Why? Because everyone else offers that, too.
To stand out, you need to discover a unique approach that you can offer to a specific audience.
That’s why we created the Niche Discovery Program: five, 90-minute sessions that help you discover your unique approach and the market that’s right for you.
It’s a revolutionary way of building your niche from the ground up, starting with your unique strengths and perspectives and leading you to your ideal clients.
